Wednesday, August 26, 2009

Video Production

By Mark McGill

Video production is an elaborate process. Many issues may arise when you begin looking for someone to complete your production. A solid understanding of these issues will help you to better work with video production companies and help you to end up with the quality of production that you are looking for.

Production Usage

Before you do anything else, take time to assess what you will actually be using your production for. There may be options that you might hope for, but realistic planning is the best move. Most video productions are for private or limited use only. If, on the other hand, your budget and marketing plan does include media buys and/or long term financial support, then broadcast or wide-release is a true consideration factor.

If you're going the simpler route, let your video production company know this upfront. A good video production company will offer you are more suitable price range and reasonable timetable if you announce this at the earliest stage.

Video Production Format And Resolution

Resolution is an important factor in any production. Form standard definition to high definition and digital to film, the options can be a bit overwhelming. Your producer can guide you the best.

Film is not always the best option. Digital usually is a more cost-effective alternative. You can also still use standard definition for many projects. In the future, however, HD may become the minimum standard, so stay attuned to what the latest technology standards are.

A video production company might also have the wherewithal to suggest HDV as an alternative whenever appropriate. This format is slightly smaller than HD and is used for many professional productions after high quality post processing.

Production Deadlines

Video production has no set time frame. The format and resolution that you work with will also affect the delivery time. More powerful computers and longer rendering times are required for video productions with higher resolutions.

Your video production might become way more involved than you initially expect. Meticulous details and larger concept scopes will also add delay to your production. Proper preparation and communication with your video production company will definitely help to reduce wasted time. A video production company can give you a more accurate estimation of delivery with as many details about your project as you can supply.

Video production can be quite an involved process to delegate and manage. Hopefully by doing a little research before beginning your venture, you will know full well what your end use will be and what quality requirements and timelines your video production should fall into. Once you've done the legwork upfront, you are sure to come out with a stellar video production to share with our audience.

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